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Creative Analytics Lead, Mobile Apps, AppDev Sales - Google

Google


Location:
Mountain View, California
Date:
07/20/2017
2017-07-202017-09-18
Categories:
  • Business Intelligence
  • Data Scientist
  • Data Engineer
Google
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Job Details

The Mobile App Sales team has big ambitions and global reach. You will engage deeply with sophisticated mobile-first businesses and drive change to accelerate Google’s position in the fast-growing and strategic business of app install.

As a Creative Analytics Lead, you will be part of a team dedicated to helping mobile app developers grow their business using Google products and services. You will advise clients on creative optimization strategies that will help them achieve their user acquisition goals, serve as a creative optimization expert and advocate for mobile app developers within Google. In this position, you will partner with our sales team to provide clients with creative analyses and insights across AdMob, Search, YouTube and Universal App Campaigns (UAC). You will set strategic objectives and take an analytical approach to creative optimization, cultivate relationships with key strategic clients in your region, develop creative best practices, define and prioritize growth opportunities and collaborate with regional cross-functional stakeholders.

When our millions of advertisers and publishers are happy, so are we! Our Google Marketing Solutions (GMS) team of entrepreneurial, enthusiastic and client-focused members are the "human face" of Google, helping entrepreneurs both individually and broadly build their online presence and grow their businesses. We are dedicated to growing the unique needs of advertising companies. Our teams of strategists, analysts, advisers and support specialists collaborate closely to spot and analyze customer needs and trends. Together, we create and implement business plans broadly for every type of businesses.

 

Responsibilities

  • Develop a scalable data infrastructure to determine ad copy/creative best practices across the Google ecosystem.
  • Partner with data science / machine learning teams across Google to build predictive models on creative performance.
  • Grow Google client investment by improving creative performance across Google products.
  • Work within a team that supports mobile apps and educate customers on the opportunities within them.
  • Thrive in forming cross-functional relationships with other stakeholders in Engineering teams across Google.

Requirements

Minimum qualifications:

  • BA/BS degree in Business, Marketing, Economics, Computer Science or Engineering, or equivalent practical experience.
  • 3 years of experience within media or advertising
  • Experience leading quantitative work streams involving spreadsheet software and SQL
  • Experience driving conversations with senior stakeholders (either internally or with clients/customers)

 

Preferred Qualifications

  • Experience with statistics in Sales and Marketing contexts, direct experience designing and executing A/B tests
  • Deep understanding of the mobile app developer ecosystem, its key metrics and performance drivers
  • Experience providing deep analytical and/or product support to sales teams
  • Experience managing complex cross-functional projects, especially at the intersection of Sales/Marketing and Product/Engineering
  • Strong presentation skills, with a knack for telling stories with data

 

At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

 

To all recruitment agencies Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.

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