1+ months

Product Marketing Lead: Data Digital Services - Content as a Platform - Ford

Palo Alto, California

We are looking for a candidate seeking an opportunity to transform the transportation industry for Ford Smart Mobility (FSM) LLC’s Digital Services. Understanding services people are seeking and the future of delivery are at the core of what we do. Understanding the city and its infrastructure are also invaluable. The foundation for the transformation also requires insights and understanding to cloud based platforms and the underlying infrastructure that supports them. If you have one or more of these skills, we would like to talk to you!

We are seeking a Product Marketing lead to help build our data digital services strategy, develop marketing requirements and grow revenue. Data products include, but are not limited to, APIs, algorithms, and tools. You’ll work closely with the product owners on the data services strategy, developing and maintaining the product roadmap, and ensuring the product is built according to the marketing requirements. You’ll help take a product from the earliest strategy sessions all the way to successful market adoption. You’ll collaborate together with product owners to clearly articulate the features and benefits to the market.

The successful candidate will also be charged with developing engaging marketing programs working alongside the regional marketing leads, that will reach the target audience for each product and inspire an increase in the revenue.



Key responsibilities

  • Develop product positioning and messaging that differentiates your products in the market. Developing product pricing strategies and structures.
  • Market intelligence – be the expert on your customers, how they consume and their buying criteria; be the expert on your competition and how to crush them; Gathering all market information; Conducting competitive research.
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products.
  • Sales enablement – communicate the value proposition of the products to the sales team and support the sales process of your products; Overseeing the creation of sales and marketing tools.
  • Product launch – plan the launch of new data products and releases and manage the cross-functional implementation of the plan.
  • Pipeline management – partner with internal global data and analytics team to identify key internal data and analytics assets for commercialization opportunities
  • Willing to travel 30%


Minimum Requirements:

  • Bachelor’s in business or marketing
  • 10+ years of software product marketing experience with at least 5 years experience in the data services / data platform domain

Preferred Requirements:

  • Proven experience in working with data science teams to commercialize data products at scale
  • Delivered / Marketed software services for large enterprise customers
  • Expert understanding of digital services and how to monetize them
  • Very strong written communication skills
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.


  • Sales
  • Marketing

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Product Marketing Lead: Data Digital Services - Content as a Platform - Ford

Ford Motor Company
Palo Alto, California

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Product Marketing Lead: Data Digital Services - Content as a Platform - Ford

Ford Motor Company
Palo Alto, California

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