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Sr. Communications Planner - Data and Statistics - Federal Reserve Bank of New York

Federal Reserve Bank of New York


Location:
New York, New York
Date:
08/31/2017
2017-08-312017-10-30
Categories:
  • Data Analytics
  • Data Scientist
  • Statistician
  • Business Intelligence
Federal Reserve Bank of New York
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Job Details

The Data and Statistics Function is looking to hire a Senior Communications Planner to drive the core elements and strategic foundations of our internal brand, including its architecture, positioning, messaging, visual and verbal identity and employee engagement strategy. We are looking for an excellent, structured yet creative thinker who has a honed understanding of marketing and how communications efforts translate back to the organization. This role will contribute directly to meeting the Bank’s objectives towards driving our strategy on data, elevating the capacity for connecting and synthesizing the increasing number and scale of disparate and complex informational sources and creating insightful analysis and policy work.

The Senior Communications Planner will work as part of a larger strategy and design thinking team, with competencies in data usability, advanced analytics, and data science. The ideal candidate will have a proven track record in creating and executing a wide range of communications initiatives focusing on: AI, NLP, Fintech, Data Science, Design Thinking & Innovation. The Sr. Communications Planner will also be responsible for crafting and driving all messaging related to UX-driven products and services and an office-wide transformation effort that will lead to a digital workplace.

This role requires someone who can blend marketing communications expertise with a strong understanding of brand building to bring communications alive, build engagement, and position our products and services in the most effective way across the Bank. Excellent copy writing, editing, creative problem-solving skills, and experience in brand/marketing and storytelling are essential.

 

Responsibilities

Primary responsibilities include the following:

  • Create and implement a communications strategy, including original content, speaker series’, presentation materials, go-to-market plans, capability development, and product launch initiatives.
  • Be a strategic partner for the Function, developing big ideas and appropriate thought-provoking materials that help generate new lines of work and strengthen established relationships.
  • Identify case studies, testimonials and stories that will help illustrate all that the Data & Statistics Function has to offer to the Bank.
  • Lead communications program brainstorming, development and planning.
  • Coordination of standardized communications across the Function, while eliminating non-strategic communications and driving use of the communications cascade;
  • Understanding our audience through ethnographic research, and quantitative analysis, producing original audience insights to highlight key findings and provide actionable insights.
  • Leveraging knowledge of both change management and communications principles and practices, influencing stakeholder groups.
  • Collaborate with colleagues within the function and the Bank to fully utilize all resources to create effective, persuasive, and compelling communications.
  • Edits and proofreads written materials for quality and adherence to appropriate writing guidelines.
  • Advise product managers on communicating with metrics.

Requirements

Requirements

  • BA/BS in Communications, Journalism or related degree preferred.
  • Minimum of 4-6 years’ experience working in a digital agency or a strategic planning capacity where product/service strategies and innovation were a significant percentage of your time and focus.
  • Must be informed about industry topics and trends ‘in-the-headlines’ and can articulate and defend his/her point-of-view about them. Develop formal, written, points of view on a variety of strategic subject matter.
  • Results-oriented with a successful track record in managing and executing communications programming.
  • Be highly organized and bring a high level of attention to detail and intellectual rigor, while working under tight deadlines and on multiple projects simultaneously.
  • Strong editorial sensibility; able to prioritize and distill information to achieve maximum impact.
  • Social media fluency, capable of integrating social media initiatives with other channels.
  • Excellent writing and verbal communication skills.
  • Collaborative working style, willingness to flex roles and responsibilities when needed to support larger team goals and outcomes.
  • Must be able to interact with all levels of management across all departments.
  • Experience with the Financial Services Industry and regulatory requirements a plus.
  • Portfolio review on request.

     

The Federal Reserve Bank of New York is committed to a diverse workforce and to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, or military service.

 

Federal Reserve Bank of New York

Primary Location

NY-New York City

Full-time / Part-time

Full-time

Employee Status

Regular

Overtime Status

Exempt

Job Type

Experienced

Travel

Yes, 5 % of the Time

Shift

Day Job

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