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Sr. Manager, Marketing Analytics - EA

Electronic Arts (EA)

Redwood City, California
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Electronic Arts (EA)
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Job Details

We are looking for a Senior Manager to lead the Marketing Analytics team based in Redwood Shores, supporting teams across the CMO and Publishing organizations. This individual will be working closely with diverse teams across Paid Media, Campaign Management, Product Marketing, Finance, Ops, as well as GAI team members in Vancouver, Orlando, Guildford, Montreal, Geneva and Bucharest. This is a leadership role and the right candidate will be responsible for driving influence across the CMO organization, as well as centrally across GAI, and able to mentor, develop and lead a team of analysts on projects across a wide range of franchises and business models. This position reports to the Director of Marketing Analytics within EA’s Global Analytics and Insights organization.



  • Manage the Marketing Analytics function by providing guidance, development and mentorship to a team of Marketing Analysts
  • Supervise and deliver business-driving analytical projects in order to best achieve overall organizational goals
  • Drive collaboration within the business analytics team and with the Global Analytics group, including Studio Analytics, Data Science, Marketing Analytics, Consumer Insights, and User Experience Research
  • Build relationships and influence key stakeholders across CMO, Global Publishing, and Exec team using top quality insights
  • Find new opportunities to explore data to improve the player experience, improve the product, drive incremental revenue and/or reduce costs across all European studios’ portfolio
  • Determine optimal way to present actionable analytics and recommendations for future execution
  • Drive the execution of campaign performance reports to provide key learnings and feedback (trends, patterns, irregularity) for the Marketing team
  • Recommend budget allocations based on analytics and KPI reports
  • Analyze performance, identify areas to optimize and execute testing where appropriate
  • Implement and champion analytics best practices and a cohesive, standardized approach
  • Continue to evolve and upgrade the team’s technical skills through a combination of SQL, Excel, Python and R



  • Excellent people leadership qualities including managing and developing high potential employees
  • Superb communication skills, written and oral, with ability to turn raw data into compelling stories insights influencing both technical and non-technical audiences
  • Comfortable interacting with and influencing diverse stakeholders including senior executives
  • Self starter with passion, energy, enthusiasm to drive results and affect meaningful change who views challenges as opportunities
  • A team player who is able to work collaboratively within the group and across business units/functions
  • Proven ability to work in a fast-paced environment, and to meet changing deadlines and priorities on multiple simultaneous projects
  • Eager to use data for insights, has a demonstrated passion for applying analytics to make business critical decisions and recommendations
  • Strong exploratory data analysis and visualization skills.



  • 8+ years of professional experience with demonstrated experience applying analytics to real world problems
  • Minimum of 4 years of managing teams of analysts supporting multiple functional areas
  • Prior experience in marketing or supporting marketing teams, knowledge of multi-touch attribution a plus
  • Good understanding of standard modeling strategies and descriptive statistics
  • Familiarity with a data visualization software package, e.g., Tableau
  • Familiarity with a statistical software package, such R, SAS or Stata
  • Excellent knowledge of Excel including pivot tables, vlookups, charts and graphs
  • B.A. or B.S. in Mathematics, Statistics, Economics, Computer Science, and/or Engineering Sciences – graduate degree preferred
  • Passion for videogames a plus


What’s in it for you? Glad you asked!

We love to brag about our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k company match and, of course, many other perks! And since we realize it takes world-class people to make world-class games, we offer competitive compensation packages and a culture that thrives off of creativity and individuality. At EA, we live the “work hard/play hard” credo every day.

More about our location:

Contact our Recruiter: Andrew Courtemanche - [email protected]

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.

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